Magners Cider Gardens
Made in the Dark

Collaborating with advertising agency Elvis, YourStudio helped to boost awareness of Magners’ ‘Made in the Dark’ campaign. We created an outdoor experience based around the concept of the ‘urban orchard’, a peaceful haven in which to unwind and sample the Magners range. Installed under cover of darkness, the cider gardens were the ultimate pop-up, gaining praise from both the client and consumer.


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